Neosurf has launched its services in the regulated Mexican market, marking the company’s first entry into Latin America. The payments provider, known for its cash-to-digital solutions, aims to address growing demand for alternative payment methods among igaming operators and players in the region.
Mexico’s sports betting sector has seen continued expansion, with a notable preference for cash-based and hybrid payment methods. Neosurf’s offering enables users to fund their accounts securely through its digital wallet infrastructure while supporting operators with tools to manage compliance and KYC obligations.
A key feature of the platform is the Compliance Handshake, which facilitates secure, real-time sharing of player verification data between users and operators. The solution is designed to improve onboarding efficiency and enhance data-driven reporting for regulated operators.
Neosurf’s expansion into Mexico forms part of its broader strategy to grow across regulated Latin American markets. The company is currently assessing additional opportunities in the region as it continues to scale its payment solutions in support of the evolving igaming ecosystem.
“In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency,” explained Sue Page, CEO Americas at Neosurf.
“We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience. We’re already live with first regional partners, such as Fun88, in the country and will quickly be adding more SEGOB licensed operators over the coming months.”
“With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance,” added Christian Ramos, legal representative at Fun88 Mexico. “Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
