Bet442, Ivy Bet and RightBet have launched or migrated sportsbook operations on the platform provided by Betable, as part of a multi-brand rollout under a UK Gambling Commission licence.
The iGaming deployment includes the launch of Ivy Bet, a sportsbook brand linked to Ivy Casino, and new entrant RightBet, alongside the migration of Bet442 to the Betable platform. The transition enables the operators to deliver sportsbook services within the UK’s regulated iGaming framework, supported by Betable’s infrastructure.
According to the companies involved, the iGaming platform provides the underlying technology and compliance structure required to operate in the UK market, allowing brands to focus on acquisition and front-end development.
Rollout
The rollout reflects a broader trend in the igaming sector, where operators increasingly rely on third-party platforms to manage regulatory requirements and core sportsbook functionality.
The migration of Bet442 forms part of efforts to update its sportsbook offering, while the launches of Ivy Bet and RightBet represent new entries into the UK iGaming market.
All three brands are operating under Betable’s UKGC-licensed framework, which supports compliance with local regulatory standards.
The development highlights continued demand for scalable iGaming platform solutions in the UK, as both new and established operators seek to enter or expand within a market characterised by high regulatory oversight and competitive dynamics.
Opportunities
Charlie Noble, COO at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure.
“The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”
Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market.
“Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”
