Comparasino has launched a three-month broadcaster video-on-demand advertising campaign on ITVX, marking its first television-led marketing activity in the UK igaming sector.
The igaming campaign will run across ITVX’s on-demand inventory, including prime-time programming, with the objective of increasing brand visibility among UK audiences. The move reflects continued investment in mainstream media channels by igaming-related platforms seeking to differentiate their offerings within a competitive acquisition landscape.
At the centre of Comparasino’s igaming proposition is its recommendation engine, which allows users to input preferences such as bonuses, payment methods and minimum deposits before receiving a tailored list of operators. The approach contrasts with traditional comparison formats, which typically rely on static rankings or lists.
The platform also includes a member-based feature that enables users to store preferences and receive updated igaming recommendations as new operators and offers are added. This functionality is supported by an automated system designed to match users with new brands entering the database, alongside notifications related to product updates and promotional activity.
Comparasino states that all igaming operators featured on the platform are licensed by the UK Gambling Commission, aligning its model with regulatory requirements in the UK market. The focus on licensed operators reflects broader compliance expectations across the igaming ecosystem, particularly for affiliate and comparison platforms.
The ITVX campaign highlights the increasing use of broadcast and streaming channels within igaming marketing strategies, as platforms seek to reach wider audiences while promoting tools designed to improve user navigation and operator selection within regulated environments.
Martyn Hannah, Co-founder and CEO of Comparasino, said: “Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a ‘one size fits all’ experience. Our mission is to humanise that journey by putting the player’s specific needs first.
“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”
