Hollywoodbets has partnered with Incentive Games to introduce a new suite of games to its platform, marking the supplier’s entry into the South African igaming market.
The initial rollout includes two real-money titles developed by Incentive Studios, Mega Flight and Velocity, which went live on 7 April. The agreement also предусматривает the addition of free-to-play content at a later stage, as the partnership develops.
The integration expands Hollywoodbets’ igaming offering with crash and arcade-style games, reflecting a broader trend within the sector where operators are diversifying content portfolios beyond traditional casino formats. The deployment follows collaboration between both companies to align product delivery with local market requirements.
For Incentive Games, the launch represents further expansion into regulated igaming jurisdictions, as suppliers continue to scale distribution through operator partnerships. The company’s real-money division focuses on game formats designed to complement existing sportsbook and casino products.
The partnership highlights ongoing growth in the South African igaming sector, where operators are increasing content variety to engage players and strengthen platform differentiation within a competitive market.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
