Oddsgate, a proactive player in the iGaming space, has released its inaugural 2025 Trends Guide, providing insights into the most effective strategies for player acquisition, retention, and engagement in the rapidly evolving iGaming industry. The guide, available for free on the company’s website, is the result of extensive research, analysis, and expert contributions, with a particular focus on the Brazilian and Latin American (LatAm) markets.
The guide explores the key trends expected to shape the iGaming landscape in 2025, offering actionable strategies for operators to reduce player churn and boost overall engagement. Oddsgate’s lighthearted introduction to the guide humorously hints at the use of a “crystal ball” to predict the future, though all insights are grounded in thorough analysis and expert input.
A major focus of the guide is on the importance of adapting strategies to the cultural and regulatory nuances of the LatAm region. With Brazil and the broader Latin American market identified as key areas for growth, Oddsgate has tailored its recommendations to address the specific challenges and opportunities in these regions.
The study highlights the growing role of social media as a vital channel for player engagement and loyalty. It also delves into best practices for acquiring and retaining players, emphasizing the need for region-specific approaches to ensure success. In addition to these insights, the guide covers emerging trends such as artificial intelligence, gamification, and regulatory changes, all of which will play a crucial role in the competitive landscape of iGaming in 2025.
To ensure the guide’s relevance and depth, Oddsgate enlisted a range of industry experts to share their insights and successful case studies. Contributors include specialists from various sectors, such as:
- Edson Martins, Manucci Advogados Associados
- Renato Campos Andrade, Manucci Advogados Associados
- Victoria Cerioni, Sadi/Morishita Advogados
- Nuno Gonçalinho, Darwin
- Catie di Stefano, Smartico.ai & TAP (TheAffiliatePlatform)
- José Mario Mauad, Arenas BTG
- Luis Arruda, Coinspaid
- Daniel Santos, eGaming Services
- Fernando Rosa, Banco Genial
- Guilherme Costa, Oddsgate
These experts have provided valuable perspectives that make the guide highly relevant for operators aiming to optimize their strategies and stay ahead of the curve in 2025.
The 2025 Trends Guide marks a significant step for Oddsgate as it looks to deepen its involvement in the LatAm market, providing operators with the tools they need to navigate an ever-changing industry landscape and succeed in a competitive environment.
“The concept of the ‘revolving-door’ customer has long caught our attention—and for good reason. It is widely recognized that acquiring a new customer costs significantly more than retaining an existing one. Moreover, we operate in an intensely competitive market, where we must stay alert to changes, especially regulatory ones, such as the new guidelines in Brazil that ban welcome bonuses, for instance. With this scenario in mind, we developed the Guide as an opportunity to strategically reflect on reducing customer churn over time and, more importantly, create a solid base of loyal and engaged players. In this context, acquisition, retention, and engagement are not just isolated concepts but key pieces of an integrated and complementary strategy,” explains Wagner Fernandes, Oddsgate’s CMO.
He continues, “This guide is inspired by the principles of our operational reality, showcasing what Oddsgate consistently excels at: providing insights, experiences, and case studies from industry experts while relentlessly pursuing innovations that can propel our clients’ businesses to new heights. We leave no stone unturned, leveraging managed services like CRM strategically and sophisticatedly to deliver exceptional results. That’s why we are pleased to share the results with everyone.”
