OddsMatrix Enhances Sportsbook with nVenue Micro-Market Integration

OddsMatrix, the sportsbook platform and odds feed service from EveryMatrix, has formed a strategic partnership with U.S.-based micro-market provider nVenue. This collaboration will see OddsMatrix integrating nVenue’s micro-market products, enhancing its offering for key U.S. sports, including American football, basketball, baseball, ice hockey, and motorsport.

As part of the agreement, nVenue will integrate OddsMatrix’s Fast Markets into its data aggregation platform, focusing on soccer, and distribute them to its established network of operator brands and suppliers across the U.S. and international markets. OddsMatrix initially launched Fast Markets for the 2023-24 soccer season, providing operators with real-time, instant betting options on specific in-game events.

The partnership reflects the growing demand for micro-betting, a high-frequency, low-stakes betting model that has gained traction in the regulated U.S. sports betting market. This approach enhances in-play wagering, offering new revenue opportunities for operators while appealing to a younger demographic that prioritizes fast-paced, on-demand betting experiences. By combining micro-market insights with real-time betting solutions, the collaboration is set to further optimize engagement and differentiation for sportsbooks operating in competitive markets.

Tor Skeie, CEO, OddsMatrix, said: “Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.

“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”

Kelly Pracht, CEO and Co-Founder of nVenue, said: “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology.

“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”