OddsMatrix, the sportsbook and odds feed division of EveryMatrix, has strengthened its live betting portfolio through a partnership with micro-market specialist Kero Gaming.
The collaboration will integrate Kero Gaming’s suite of football-focused micro-markets into OddsMatrix’s sportsbook and odds feed, with additional coverage for basketball, baseball, and American football planned later this year.
This integration enhances OddsMatrix’s extensive live betting coverage, which already spans over 170,000 monthly live events and 650+ bet types. Kero’s micro-market offerings will complement the provider’s existing multi-sport Fast Markets product, giving operators access to real-time, instant betting options on key in-game moments.
By combining proprietary Fast Markets with Kero Gaming’s micro-betting solutions, OddsMatrix aims to deliver a more dynamic and engaging live betting experience, further supporting its global network of tier-1 sportsbook clients.
Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.
“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”
