Altenar has expanded its collaboration with Nordplay Group to power the launch of the new Onerush brand in Sweden through its sportsbook technology.
The rollout follows Nordplay Group’s licensing approval for its entity Buccone Trading Limited, which recently secured authorisation to operate in the Swedish market. The Onerush sportsbook is now live, supported by Altenar’s fully managed solution that includes customisable features, continuous customer support and detailed reporting capabilities.
The partnership builds on the existing relationship between the two companies, with Altenar already supplying its sportsbook to Nordplay’s Frank & Fred and Jubla brands, both active in Sweden. The extension reinforces Altenar’s presence in the regulated European market and highlights its ongoing role in supporting operators as they localise and expand their igaming offerings across multiple jurisdictions.
Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.
“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”
Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.
“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”
