OPAP and OpenBet Reinforce Partnership for Advanced Retail Betting
OpenBet has expanded its ongoing collaboration with OPAP, Greece’s top gaming company, to enhance the retail betting experience. This partnership capitalizes on OpenBet’s advanced technology platform and products across OPAP’s extensive retail network.
The initiative has encompassed over 3,000 OPAP stores throughout Greece, integrating approximately 20,000 terminals with OpenBet’s comprehensive suite of betting technology and content. This transition marks a significant step in modernizing and enriching the retail betting landscape.
OPAP, established in 1958 and part of the Allwyn Group, is a prominent player in the global gaming industry. The company’s strategic direction aims to evolve its retail betting offerings, providing diverse, engaging experiences for its customers.
OpenBet’s platform introduces innovative features and functionalities for OPAP’s retail clientele. On the operational side, OPAP benefits from an array of software capabilities provided by OpenBet, including multipricing, which enables varied odds and betting markets across both retail and online channels. This launch of the new retail betting platform follows the successful deployment of OPAP’s new online sportsbook, also powered by OpenBet, further solidifying this strategic partnership.
Jan Karas, CEO of OPAP, commented: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.”
Jordan Levin, Group CEO of OpenBet, added: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”