Playtech has entered Alberta’s regulated iGaming market as the province opened its online gaming sector to licensed private operators.
The supplier is providing its casino and live casino content to licensed operator partners entering the newly regulated market. The rollout includes games such as Adventures Beyond Wonderland, Mega Fire Blaze™ Roulette and Oink Oink Oink™.
Alberta’s regulated online gaming market opened under the framework established by the iGaming Alberta Act and the Alberta Gaming, Liquor and Cannabis Commission’s (AGLC) iGaming Standards.
The launch expands Playtech’s presence in North America, where the supplier already provides content and technology to operators across several regulated jurisdictions.
Playtech said the Alberta rollout draws on its experience supporting operators in other regulated North American iGaming markets as the province’s online gaming sector begins operations.
Shimon Akad, Playtech Chief Operating Officer, stated: “Entering Alberta’s regulated iGaming market on its first day is a significant milestone for Playtech’s North American expansion strategy. We are pleased to be supporting our partners with some of our strongest-performing content and are committed to working closely with them as the market evolves, broadening our offering and helping them deliver engaging player experiences to support their long-term success.”
Charmaine Hogan, Global Head of Government Relations at Playtech, added: “Alberta has set a strong regulatory foundation for its iGaming market, and the establishment of a centralised self-exclusion system is a particularly welcome step in safeguarding players. Well-designed regulation, underpinned by meaningful player protection tools, is what allows regulated markets to thrive and channel players away from the black market. We will continue to work constructively with the Alberta iGaming Corporation and industry partners as the market matures.”
