Owners Club Hosts World’s First Virtual Champions Day Race at Ascot

Owners Club, the innovative mobile horse racing game, achieved a historic milestone by hosting the world’s first virtual Champions Day race at Ascot Racecourse. The event drew over 10,000 participants from across the UK, with 600 players qualifying for the competition, 60 advancing to the finals, and the top 12 competing in the grand finale.

Broadcast live across all screens at Ascot, the virtual race offered a thrilling spectacle for attendees, with legendary announcer Mike X delivering the play-by-play commentary. The excitement culminated with In Her Majesty’s Service securing victory for its owner, Vermdrago, in this groundbreaking event.

Powered by Owners Club’s advanced AI and Web3 technology, the race was part of the game’s fully immersive experience, where each virtual horse features unique genetics, breeding traits, and training capabilities. Since its UK soft launch in August 2024, Owners Club has been transforming the landscape of competitive horse racing gaming, allowing players to breed, train, and race their own virtual thoroughbreds, simulating real-world racing dynamics.

Owners Club CEO Jonathan Strause commented, “The success of our virtual Champions Day race at Ascot marks a pivotal moment for both horse racing and gaming. This event proves that we can merge traditional sports with modern technology to create engaging, competitive experiences that attract new audiences while preserving the excitement and prestige of the sport.”