PA Betting Services (PABS), a prominent supplier of horseracing data and betting content, has secured a long-term agreement with BoscaSports, extending their collaboration until 2028.
Under this new deal, PABS will provide its comprehensive range of betting products and data services through its advanced delivery platform to BoscaSports. BoscaSports, known for its digital solutions in retail environments and racecourses, will leverage PABS’ extensive horseracing and sports content.
This partnership will enable BoscaSports to power a variety of interactive digital products for racecourses and Licensed Betting Offices (LBOs) across the UK, Ireland, and Europe. Customers will gain access to engaging insights, statistics, and tips, enhancing their overall betting experience.
Keiron Muir, Account Director at PA Betting Services, said, “We are delighted to have agreed a new long-term deal with Bosca. Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.
Eugene Micthell, CEO at BoscaSports, said, “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners.”
