Paf has renewed its online sports betting partnership with Kambi Group plc, extending a collaboration that began in 2010 and supports the operator’s sportsbook operations across multiple regulated igaming markets. The extension will see Paf continue to utilise Kambi’s Turnkey Sportsbook and selected front-end development services for its flagship brand and associated labels, including Speedybet and Golden Bull.
Paf, headquartered and licensed in Åland, Finland, has rolled out its Kambi-powered sportsbook in Estonia, Finland, Latvia, Spain and Sweden during the course of the partnership. The latest agreement maintains access to Kambi’s sports betting technology and operational support as Paf continues to develop its offering with a stated focus on responsible gaming and sustainable entertainment.
Kambi said the renewal reflects the long-term collaboration between the two companies and the sustained deployment of its sportsbook solution across Paf’s international igaming operations.
Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”
Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”
