Paf, the Nordic gaming operator, has announced a reduction in its mandatory yearly loss limit, lowering the maximum amount a player can lose across its online gaming platforms. Effective immediately, the limit will be adjusted from €17,500 to €16,000, applying to all gaming categories and sites operated by Paf.
The company has also introduced stricter limits for younger players, reducing the maximum loss threshold for customers aged 20-24 from €8,000 to €6,000 per year. This move follows previous reductions aimed at reinforcing responsible gaming measures for younger demographics.
Paf remains the only international gaming operator to implement mandatory loss limits, setting it apart from competitors in regulated markets. In addition to enforcing internal limits, the company has expressed support for centralised deposit limits, advocating for a unified industry approach to responsible gaming, potentially linked to national self-exclusion registers.
Paf’s latest adjustment underscores its continued commitment to player protection, responsible gaming, and sustainable gambling practices across its operations.
“We want to be a sustainable entertainment company for our customers, for our employees and for our owners. We are now taking the next step towards more sustainable revenues,” says Christer Fahlstedt, CEO.
“We want to continue to prioritise young customers and strengthen the responsible gaming approach we take towards them. It is a concrete thing to do and it is the right thing to do,” says Daniela Johansson, Deputy CEO & Chief Responsibility Officer.
“We are setting a standard for responsible gaming that is increasingly difficult for other companies to follow. We haven’t reached where we want to be yet, we have a target for the future where the limit is €8,000 a year, but we need to make the reductions at a pace we can manage,” says Christer Fahlstedt.
“Centralised deposit limits that customers can set themselves and that apply across all gaming operators would significantly improve responsible gaming and minimise the problems that arise when customers jump between operators,” says Daniela Johansson.
