Total Performance Data (TPD), a supplier of live horse racing data, has extended its igaming and broadcast footprint in South America with the installation of its technology at Palermo Racecourse in Buenos Aires. The implementation marks TPD’s third deployment in the region, following previous integrations in Chile.
The rollout at Palermo includes GPS tracking, in-running pricing, and live race graphics designed to provide real-time positional data and visual enhancements. The system offers a range of benefits to various stakeholders, including racing operators, broadcasters, bettors, and fans, by delivering greater data transparency and engagement opportunities.
This expansion continues TPD’s global growth strategy, which focuses on supplying race data and in-running odds to enhance the betting experience and create additional digital monetisation channels for racecourses. Palermo now becomes part of a network of international race venues using TPD’s technology, alongside tracks such as Ascot in the UK, Churchill Downs in the United States, and Meydan in the UAE.
As igaming markets increasingly demand live data integration and dynamic pricing models, TPD’s move into Argentina reinforces its position as a provider of data infrastructure for both domestic and global racing stakeholders.
Adam Moore, Director of Racing Partnerships at TPD, said: “We are delighted to go live at Palermo, one of the most iconic and illustrious racecourses in Latin America. Being our third installation in South America, this reflects growing demand in the region for the kind of high-quality tracking and performance data that drives modern racing engagement. We are proud to support the passionate team at Palermo in their pursuit of innovation and enhanced fan experience.”
Will Duff Gordon, CEO at TPD, added: “We are so pleased to be partnering with the iconic Palermo racecourse, and we look forward to shining a data-driven spotlight on the equine athletes that perform there. Palermo’s management team have been very supportive of TPD since inception and it’s our pleasure to see them join the global roster of over 150 smart racecourses.”
Federico Spangenberg, Racing Manager at Hipódromo de Palermo, said: “We are very excited and proud to join the standards of international horseracing by including TPD in our broadcast and becoming the first racecourse in Argentina to incorporate this cutting-edge technology. TPD brings transparency and competitiveness to the races at Palermo, enhancing the experience for racing fans and industry professionals from all over the world.”
