Parimatch has confirmed it will serve as Leeds United’s official betting partner for the 2025/26 Premier League campaign, with plans to deliver a series of fan-focused initiatives across the season.
The agreement comes as Leeds return to the top tier following their Championship title win last term. As part of the partnership, Parimatch will run ticket giveaways, starting with the opening home fixture against Everton, in collaboration with local media outlets.
Further planned activities include competitions for signed merchandise, matchday experiences, and opportunities for supporters to meet former Leeds players. The collaboration is designed to engage fans throughout the season while enhancing Parimatch’s visibility in the UK’s regulated igaming market.
Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years.
“We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net.
“This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy.
“We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”
