Pariplay and Ainsworth Collaborate for Online Content Distribution in Canada
Pariplay, a subsidiary of NeoGames, has announced a partnership extension with Ainsworth Game Technology to launch Ainsworth’s online content in Canada. As part of this deal, Pariplay will utilize its innovative Fusion aggregation platform to make Ainsworth’s games library available to its network of Canadian operators. This partnership is an extension of a successful collaboration between the two parties, with Ainsworth’s content already being live in LatAm through Pariplay.
Ainsworth’s games portfolio has a well-established presence in the land-based sector and is known for its online offerings that resonate well with a diverse range of players across various markets. This new collaboration with Pariplay strengthens both companies’ position in the Canadian market, where content from the Fusion platform is already live in Ontario, Alberta, and Atlantic, with plans for further expansion.
Fusion features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value. This latest partnership will enable Pariplay to further expand its online casino offerings in the Canadian market, providing an exciting opportunity for both companies.
Shivan Patel, Commercial Director North America at Pariplay said, “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”
Jason Lim, General Manager of Digital and Online Gaming at Ainsworth added, “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”