Pariplay Appoints Ashley Bloor as Director of Partnerships to Strengthen Senior Team

As part of its ongoing expansion in Europe and North America, Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), has welcomed Ashley Bloor onboard as its new Director of Partnerships.

Bloor brings to Pariplay over a decade of invaluable experience in the iGaming industry, with a distinguished career that spans across several leading companies. She has held notable positions at bet365, Gala Coral, William Hill, and the Gaming Innovation Group. Before joining Pariplay, Bloor was entrusted with the role of Head of Operations – RGS at EveryMatrix.

In her new role as Director of Partnerships at Pariplay®, Bloor will have a broad scope of responsibilities. She will be actively involved in multiple dimensions of the organisation, closely collaborating with the executive team to foster growth of the Fusion® and Ignite® product lines. Managing and optimizing relationships with the company’s vast array of global partners, as well as identifying and onboarding new ones to enhance the competitive content portfolio, will be among her top priorities.

Bloor’s appointment is the latest in a series of key senior-level appointments that Pariplay has made over the past year. This comes as the company aims to significantly amplify its global presence, with a particular emphasis on the North American iGaming market.

Enrico Bradamate, Chief Commercial Officer at Pariplay®, said: “We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

Ashley Bloor, Director of Partnerships at Pariplay®, said: “I am excited about this new opportunity with Pariplay®, a company I have followed from the side lines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”