Pariplay® Collaborates with Bet Network for South African Market Growth

Pariplay®, a subsidiary of NeoGames S.A, has forged a strategic partnership with Bet Network, aiming for an augmented presence within the regulated South African igaming landscape.

Under the terms of this alliance, Pariplay® will leverage Bet Network’s invaluable local expertise and its National Manufacturing License. This will enable the dissemination of certified games throughout the South African market. The offerings include proprietary content from Wizard Games, alongside Ignite® and select third-party titles.

The initial phase involves securing approvals for these certified products via the Western Cape Gambling and Racing Board. The broader vision encompasses a more expansive outreach across South Africa in the subsequent phases.

This move is a testament to Pariplay®’s continuous drive to tap into emerging igaming markets, building on their recent endeavours in regions like North America and Latin America.

Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.

“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”

Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.

“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”