Pariplay® Enhances Fusion Platform with iMoon Content Partnership

NeoGames S.A. subsidiary Pariplay®, a premier aggregator and content provider, has announced a strategic partnership with iMoon, integrating its distinctive crash game content into the Fusion® platform. This collaboration enriches the Fusion® offering with iMoon’s exceptional range of games, renowned for their simplicity, interactivity, and player engagement.

A highlight of this integration is iMoon’s flagship title, Crash Royale, which is celebrated for its compelling gameplay, vivid graphics, and innovative multiplier features. This addition not only diversifies the content available on the Fusion® platform but also aligns with Pariplay® and iMoon’s objectives to amplify their presence across regulated markets in Latin America.

The Fusion® platform is a comprehensive aggregation solution that currently hosts over 14,000 titles from upwards of 150 leading developers in the igaming industry. It also includes an array of conversion and retention tools aimed at maximizing player engagement and loyalty. This deal signifies a pivotal development for both Pariplay® and iMoon as they continue to navigate and grow within key international markets.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “We’re thrilled to be welcoming iMoon and its wide range of crash games onto the Fusion® platform.

“With both parties sharing a focus on Latin America, the partnership is one where we are confident that its content will resonate well with local players. We look forward to a successful future working alongside iMoon”.

Darrin Ramsey, Head of Business Development at iMoon, said: “We are excited to collaborate with Pariplay and integrate our games onto the Fusion® platform.

“This collaboration presents an incredible opportunity to expand our reach and bring our innovative crash games to a broader LATAM audience. Not only do we believe our crash games will be well received in LATAM as a whole, but our Jogo Do Bicho will make a big splash in Brazil. And with our soon-to-be-released, TradeBlazer, a forex or stock-market-style crash game without rounds will be our biggest game of 2024 and beyond.”