Pariplay Receives B2B Supplier License from Swedish Gambling Authority

Pariplay, a subsidiary of NeoGames S.A, has been granted a B2B license approval by the Swedish Gambling Authority, Spelinspektionen, to continue operating in Sweden under new regulations.

Starting from July 1st, all companies distributing gaming content in the country must hold a gaming software permit. The five-year license allows Pariplay to offer Swedish players access to over 150 suppliers, including its in-house studio Wizard Games and exclusive games from its Ignite partner, as well as leading and localized third-party content through its cutting-edge aggregation platform, Fusion.

This license acquisition further strengthens Pariplay’s position as a leading aggregator in regulated markets worldwide. Its Fusion offering, which now includes over 14,000 titles from all product verticals, will also provide Swedish operators with a suite of back-office conversion and retention tools that have proven to enhance player value.

The move will help Pariplay expand its presence in Sweden, where it is already live with some of the largest operators in the region.

Adrian Bailey, Managing Director at Pariplay said, “Sweden is a key market for us at Pariplay, so we’re thrilled to have obtained our B2B permit in order to continue operating within the country once the new regulations begin.

“We’re committed to keep being the leading aggregator in regulated markets, and look forward to continuing to entertain our Swedish players for many years to come.”

Bogdan Barbacaru, Head of Compliance at Pariplay said, “Our dedication to regulated markets is extremely important, so we’re thankful to the Spelinspektionen for granting us a permit that will allow us to continue operating in Sweden.

“We’re excited to keep growing in the market and strengthen our foothold, both in Sweden and within Europe as a whole.”