Playson, a prominent digital entertainment provider, has expanded its foothold in the Swiss iGaming arena through a strategic alliance with PASINO, the digital platform of Casino Du Lac Meyrin SA.
This collaboration enhances Playson’s visibility in Switzerland, a burgeoning jurisdiction in the iGaming sector. By integrating with PASINO, Playson now boasts live partnerships with seven of the country’s top ten operators.
A variety of Playson’s renowned slot games have enriched PASINO’s online platform, with notable additions from its standout Hold and Win series, including titles like Crown and Diamonds, Wolf Land, and 3 Pots Riches.
Established in 2019, PASINO has made significant inroads in the Swiss market in a relatively short span. It operates as the online wing of Casino Du Lac Meyrin SA, a constituent of the expansive Groupe Partouche. This group, with its roots in France, has a widespread presence across various regions including Europe and North Africa, managing numerous land-based casinos in countries such as France, Switzerland, Belgium, and Tunisia.
Through this initiative, Playson aims to broaden its consumer base in a market where it already enjoys significant traction. This move aligns well with the company’s ongoing objectives, further underlining its ambitious plans for 2023.
Blanka Homor, Sales Director at Playson, said: “To now be live with seven of the top 10 operators within Switzerland is testament to how Playson’s content resonates with local players and sparks engagement.
“Our amazing portfolio continues to grow and PASINO players will have the opportunity to experience some of the games that already proving so attractive to the country’s population.”
Rupert Ecker, Managing Director at PASINO, added: “Playson’s portfolio of engaging titles have always proved a hit with Swiss players and we are delighted to be able to exhibit them at PASINO.
“PASINO always wants to sign deals with the best providers in the industry and Playson fits that category with its enchanting catalogue of titles.”
