Innovative game studio Peter & Sons announces the appointment of Lauryn Duncan as Head of Sales and Marketing, marking a significant addition to its senior management team.
In her new role, Lauryn will focus on cultivating new partnerships with clients across various jurisdictions where Peter & Sons holds licenses. She will oversee all aspects of client relationships, from initial discussions to launch and ongoing account management.
Lauryn brings a wealth of experience to the position, having started her journey in the slot game industry at Wazdan. There, she played a pivotal role in the successful launch of numerous tier 1 operators. Subsequently, she joined Microgaming, a prominent iGaming content supplier, where she held diverse roles encompassing sales, partnerships, and team management. Her most recent tenure at gaming powerhouse Games Global showcased her expertise in client onboarding across key markets in Europe and Canada.
Peter & Sons already enjoys access to major regulated markets, including the UK, Italy, Ontario, Sweden, Greece, and Denmark. Additionally, the studio is poised to enter the Spanish, Portuguese, and New Jersey markets, further solidifying its presence in the iGaming landscape.
In recent years, Peter & Sons has emerged as a challenger brand in the iGaming industry, producing some of the most captivating slots. This success is attributed to the studio’s highly skilled team of artists, mathematicians, and musicians, who collaborate to create content that resonates with players worldwide.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “We are absolutely thrilled to welcome to our family someone of Lauryn’s calibre. Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster.
“In the last 12 months alone, we have integrated with more than 50 new operators and aggregators, including big names such as Playtech, IGT, Hub88, Reevo, Groove and AzureTech.
“Lauryn’s experience, network and passion for delivering excellence, coupled with the fact that we are perfectly aligned with our vision for the future of Peter & Sons, makes her the perfect candidate for this role.”
Commenting on her appointment, Lauryn Duncan, Head of Sales and Marketing, added: “This is a wonderful opportunity for me to be involved with Peter & Sons, which has fast become one of the most exciting slot game providers.
“This is an incredible opportunity for me to join forces with Peter and Sons, a company that is fast becoming one of the most exciting slot provider. After working with many studios, one develops a sense of what sets exceptional studios apart, and Peter and Sons has that unique spark of a company in its breakthrough stage.”
