Pikkit, a popular bet-tracking app for sports bettors in the United States and Canada, has released its Super Bowl 59 betting data, providing insights into user trends and betting behaviour across sportsbooks in North America. The game, which saw the Philadelphia Eagles defeat the Kansas City Chiefs 40-22, generated significant engagement on Pikkit’s platform, which tracked millions of verified user bets.
The data revealed a notable increase in user activity, with over 1.8 million picks and more than $64 million in total handle. This represents a substantial rise from last year’s Super Bowl, which saw roughly 1.5 million picks and $46 million in handle. A major highlight from this year’s data is the growing popularity of player props, with around 54% of the total $64 million wagered on these dynamic betting options.
In terms of bet types, parlays comprised 42% of all wagers, with Same-Game Parlays making up 87% of these parlays. Promotions also played a significant role, with 26% of all bets involving some form of promotion, such as odds boosts or free bets. Traditional betting options like moneylines saw a decline, accounting for only 8% of all bets.
Player props dominated the pick volume, with approximately 55% of all bets focused on these types of wagers. Saquon Barkley to score a touchdown was the most popular pick, with 86,000 selections, although Barkley did not score, surprising many bettors. Jalen Hurts’ anytime touchdown bet followed closely behind with 70,000 picks, and he delivered early with a first-quarter touchdown.
Other notable trends included over 5,000 picks on Patrick Mahomes to throw an interception, and 3,000 picks on Jalen Hurts to score the first touchdown, which he accomplished in the first quarter. Despite the Chiefs Moneyline receiving the highest total dollar amount, it ranked third in pick volume with 42,000 selections.
Pikkit’s Super Bowl 59 data highlights the growing trend toward more interactive and engaging betting options, particularly player props and Same-Game Parlays, as sports bettors continue to shift away from traditional wager types.
Cole Magoon, Head of Growth at Pikkit added: “Super Bowl 59 set a new high on Pikkit with over 1.8 million picks and over $64 million in handle tracked. This year, our users favoured dynamic wagers—especially on player props and parlays. The growth in props, parlays, and novelty bets underscores the critical need for bettors to track their wagers. We are proud of our work at Pikkit to help everyone stay on top of their betting, whether they win or lose.”