Why Conversational AI Will Redefine Sportsbook UX At The 2026 World Cup
Adam Lewis, Chief Executive Officer at AxiumAI, makes the case for conversational, AI-driven UX as the missing layer that enables consumers to…
Sportsbook
Pickwin Selects Kambi for Mexico Online Sportsbook
Mexican igaming operator Pickwin has signed a multi-year agreement with Kambi Group plc to deploy the supplier’s Turnkey Sportsbook solution, replacing its…
DATA.BET Boosts Casino Performance
DATA.BET, a leading sportsbook solution supplier, reports notable performance improvements among casino operators that introduced sports betting through the company’s plug-and-play integration….
The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025
The SOFTSWISS Sportsbook has been named Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025. The awards ceremony took place…
Hard Rock Bet Debuts Online Sportsbook and Casino in Michigan
Hard Rock Bet has launched its online sportsbook and casino in Michigan through a partnership with Island Resort & Casino and the…
PENN Extends Kambi Retail Sportsbook Deal to 2027
PENN Entertainment has extended its retail sportsbook platform agreement with Kambi Group plc, securing continued access to the supplier’s technology until 31…
DraftKings to Launch Mobile Sports Betting in Missouri
DraftKings will launch its mobile sportsbook in Missouri on 1 December 2025 after receiving a temporary direct mobile sports wagering licence from…
Caesars Enables Early Registration for Missouri Sportsbook
Caesars Entertainment has opened early registration and funding for its Caesars Sportsbook mobile app in Missouri ahead of the state’s official sports…
Looking To Seize Zeitgeist And Profits, Flutter To Launch Predicts Site In GoldStar States
COMMENTARY: Well versed in self-promotion, with its much-touted “Flutter Effect”, Flutter Entertainment–best known as the parent company of leading U.S. sports book…
DraftKings Posts Q3, Revises FY25 Outlook Up
DraftKings reported third-quarter 2025 revenue of US$1.14 billion (£870.1m), up four percent, year on year, citing continued customer engagement, efficient acquisition and…