Exploring Kwiff’s Brand New Sportsbook Flex
Kwiff is a B2C operator on a mission to tear down the betting industry and rebuild a better one – one that…
Sportsbook
Racecourse Media Group Names Teenage Cancer Trust Annual Charity Partner
Racecourse Media Group has announced Teenage Cancer Trust as its first official annual charity partner, with a programme of fundraising and awareness…
BetWright Signs Sponsorship Deal with Sky Sports Racing
BetWright has entered into a sponsorship agreement with Sky Sports Racing, expanding the igaming and sportsbook operator’s presence within horse racing media…
Soft2Bet Launches Lodur, a Viking-inspired Swedish Casino and Sportsbook
Soft2Bet launches Lodur, a new Swedish casino and sportsbook brand, that turns Norse legend into a modern, local-first experience. Inspired by Vikings,…
PEC.BET Partners Tugi Tark for AI Support
iGaming operator PEC.BET has entered into a strategic partnership with Tugi Tark as it builds out its customer support infrastructure following its…
Soft2Bet Launches MEGA11: A Football Manager Experience to Boost Sportsbook Engagement
Soft2Bet has announced the launch of MEGA11, a football manager game designed to boost sportsbook engagement and strengthen player retention. Recognizing that…
ComeOn Group Selects Kambi Odds Feed+ for iGaming Sportsbook
Kambi Group plc has signed a multi-year agreement with ComeOn Group to integrate Kambi’s Odds Feed+ solution into ComeOn’s proprietary sportsbook platform,…
The Future Of Sportsbooks Is Conversation, Not À La Carte
At iGamingFuture, we specialise in helping operators identify the solutions that will drive the future of iGaming and this is one to…
iCasino Remains The Cherry On Top But Going Good Almost Costs Betsson A Turkey In FY25
Like every great leader, Betsson driving-force and CEO Pontus Lindwall warned the troops and investors about the so-so news ahead in a…
BOYLE Sports Rolls Out Checkd Dev Acca Automation
BOYLE Sports has deployed automated accumulator technology as part of a wider shift among igaming operators toward pre-configured betting products, following a…
Getting In On The Football Action: WSF Odds
As consumer demand for real-time action grows, sportsbook operators are under increasing pressure to offer a wide range of ultra-low-latency in-game markets,…
Why Conversational AI Will Redefine Sportsbook UX At The 2026 World Cup
Adam Lewis, Chief Executive Officer at AxiumAI, makes the case for conversational, AI-driven UX as the missing layer that enables consumers to…
Pickwin Selects Kambi for Mexico Online Sportsbook
Mexican igaming operator Pickwin has signed a multi-year agreement with Kambi Group plc to deploy the supplier’s Turnkey Sportsbook solution, replacing its…
DATA.BET Boosts Casino Performance
DATA.BET, a leading sportsbook solution supplier, reports notable performance improvements among casino operators that introduced sports betting through the company’s plug-and-play integration….
The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025
The SOFTSWISS Sportsbook has been named Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025. The awards ceremony took place…
Hard Rock Bet Debuts Online Sportsbook and Casino in Michigan
Hard Rock Bet has launched its online sportsbook and casino in Michigan through a partnership with Island Resort & Casino and the…
PENN Extends Kambi Retail Sportsbook Deal to 2027
PENN Entertainment has extended its retail sportsbook platform agreement with Kambi Group plc, securing continued access to the supplier’s technology until 31…
DraftKings to Launch Mobile Sports Betting in Missouri
DraftKings will launch its mobile sportsbook in Missouri on 1 December 2025 after receiving a temporary direct mobile sports wagering licence from…
Caesars Enables Early Registration for Missouri Sportsbook
Caesars Entertainment has opened early registration and funding for its Caesars Sportsbook mobile app in Missouri ahead of the state’s official sports…
Looking To Seize Zeitgeist And Profits, Flutter To Launch Predicts Site In GoldStar States
COMMENTARY: Well versed in self-promotion, with its much-touted “Flutter Effect”, Flutter Entertainment–best known as the parent company of leading U.S. sports book…
DraftKings Posts Q3, Revises FY25 Outlook Up
DraftKings reported third-quarter 2025 revenue of US$1.14 billion (£870.1m), up four percent, year on year, citing continued customer engagement, efficient acquisition and…
BETBY Wraps Up Expo Year with Best Sportsbook Provider Win at SiGMA Central Europe B2B Awards
BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe…
Sportradar Completes Acquisition of IMG ARENA Rights Portfolio
Sportradar Group AG has finalised its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc….
Frogo: Real-Time Is No Longer A Luxury
Fraud in the casino and sportsbook sector is reaching alarming levels, writes Lauren Harrison. In 2024 alone, it rose by an alarming…
WSF Odds Partners with Sisu Group to Power Epicbet, its Global Tech-Driven Sportsbook
WSF Odds, the first B2B supplier fully specialized in player and team performance betting markets, has entered into a partnership with Sisu…
QuinnBet Enhances Casino Offering with Realistic Games Deal
Realistic Games has extended its footprint in the UK and Irish iGaming markets through a new partnership with sportsbook and casino operator…
BETBY Strengthens Global Presence with New Athens Office
BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important…
FIRST Integrates BETER Content in New Sportsbook Deal
BETER has entered into a strategic partnership with FIRST – Best in Sports, a sportsbook supplier, to expand the availability of its…
DraftKings Signs Multi-Year Sports Media Deal with NBCUniversal
DraftKings has announced a multi-year advertising agreement with NBCUniversal that will see exclusive integrations and digital sponsorships delivered across the broadcaster’s leading…
FIRST – Best in Sports Wins Sportsbook Supplier of the Year at SBC Summit Lisbon
FIRST – Best in Sports has been named Sportsbook Supplier of the Year at this year’s SBC Summit Lisbon, in recognition of…
The Future of Regulated Markets: Tools, Rules, and Real Mistakes
The global iGaming industry is booming, but opportunity doesn’t guarantee success – Entering a new jurisdiction is complex, and the wrong step…
SBC Summit on Track to Welcome 30,000 Attendees to Lisbon
SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will…
The Future of AI and Sportsbook
Artificial Intelligence isn’t coming. It’s already here—and it’s changing the sportsbook game. That was the clear consensus from our recent Virtual RoundTable,…
Paddy Power Named NFL Sportsbook Partner in UK and Ireland
Flutter Entertainment has announced that its UK and Irish brand Paddy Power has been appointed as the Official Sportsbook Partner of the…
Rise & Hustle Adds Altenar Sportsbook to Expand iGaming Offer in Nigeria
Rise & Hustle has introduced a new sportsbook product through a partnership with Altenar, integrating the supplier’s platform into its tap-to-earn gaming…
Todos Querem Jogar Adds Genius Sports Data for Brazilian Sportsbooks
Todos Querem Jogar (TQJ), part of Grupo Silvio Santos, has partnered with Genius Sports to supply its Brazilian sportsbook brands with official…
Hollywoodbets Expands Live Numbers Offering with SIS Deal
Hollywoodbets has extended its partnership with SIS through a long-term agreement that will see the operator integrate the supplier’s 39’s and Fast…
Elantil Adds FIRST Sportsbook Solution to iGaming Marketplace
Elantil has integrated the FIRST sportsbook solution into its online marketplace, giving operators access to the supplier’s technology and trading services. FIRST…
Sportingtech Fuels JUICEBET’s Debut in Kenya with High Performance Platform Partnership
Sportingtech, a leading B2B platform provider in the iGaming industry, has joined forces with Gamma Gaming to launch JUICEBET, Kenya’s newest digital…
The Pools Launches ‘True Originals’ Advertising Campaign
The Pools has introduced its latest marketing initiative, ‘True Originals’, as part of the company’s ongoing rebrand. The 30-second television and video-on-demand…
Changing Faces: The Next Generation of African Sportsbook
From Nigeria to Kenya, Ghana to Tanzania, innovation is reshaping how players connect with sportsbook brands — and the operators who adapt…
Sheffield United Fans First in Line for Midnite’s £1K Giveaway
iGaming operator Midnite has launched a new in-stadium campaign offering £1,000 cash prizes to supporters of Sheffield United and Southampton at every…
SSC Napoli, Champions of Italy, Aligns with Rabona in Long-Term Strategic Partnership
Rabona, a leading international sportsbook brand, has been named the Official Regional Betting Partner of SSC Napoli — the reigning champions of…
Kambi Group plc Signs Turnkey Sportsbook Partnership with Latin American Operator RedCap
New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for…
The Future of Sportsbook Player Value
As the global sportsbook market becomes more competitive, the need for standout products has never been greater. With new platforms rolling out…
Gamblr Partners with Altenar for Sportsbook Expansion
Gamblr Gaming Ltd has entered into an agreement with Altenar to deploy the sports betting and igaming software provider’s sportsbook solution across…
WA. Technology Rolls Out New iGaming Sportsbook Service
WA. Technology has launched a standalone Sportsbook Managed Service, aiming to support igaming operators in maximising profitability through enhanced risk management and…
White Label Casinos Unveils New Sportsbook Platform
White Label Casinos has expanded its igaming product suite with the launch of White Label Sportsbook, a new platform developed to provide…
Jambo Asanti Sana! Welcome to iGF East Africa
iGamingFuture’s much-anticipated East Africa event kicked off today in the Kenyan capital, Nairobi, with over 100 top-level iGaming leaders in attendance. Sasa…
SOFTSWISS Sportsbook Rolls Out Powerful API 2.0
SOFTSWISS, a leading global tech company providing software for the iGaming industry, has introduced API 2.0 to its Sportsbook, unlocking faster, simpler…