Playbook Fusion, the new studio led by industry veteran Steve Rogers, has announced an exclusive partnership with data specialists Twenty First Group (TFG) to incorporate TFG’s Football Intelligence Engine into its upcoming football product. This collaboration will bring TFG’s advanced real-world sports data into Playbook Fusion’s platform, merging betting and gaming to create a more immersive user experience.
TFG’s Football Intelligence Engine, developed through extensive work by data science and engineering teams, provides in-depth insights on up to 100,000 football players worldwide. This data will integrate directly into Playbook Fusion’s offerings, enabling users to make gameplay decisions informed by real-world football events. Through this approach, Playbook Football aims to boost engagement by allowing players to apply their knowledge of live sports in a game environment.
Set to debut at ICE 2025 in Barcelona, Playbook Football will leverage this partnership to bring a new level of depth and realism to sports gaming, targeting audiences that appreciate the integration of real-world sports data in interactive gameplay.
“I’m delighted to announce this partnership with TFG which will take our product offering to the next level and enhance its credibility and integrity” said Steve Rogers, CEO and Founder, Playbook Fusion. “Having the opportunity to work alongside Andy, with his vast experience in sports trading, and the data scientists at TFG has provided some unique insights in to how we can utilise sports data within our games. Our ambition at Playbook Fusion has always been to create a more immersive, gamified skill-based betting experience for players, and the incorporation of TFG’s extensive data set into our games will help us to achieve that goal.”
“We’re thrilled to partner with Playbook Fusion to bring the power of TFG’s Football Intelligence Engine to their innovative platform,” said Andy Wright, Chief Betting Officer at Twenty First Group. “By integrating real-world performance data with cutting-edge gameplay, we’re creating a more immersive and authentic experience for football fans. This collaboration lets fans engage with the game on a deeper level, combining their football knowledge with interactive gameplay like never before. I’m incredibly excited to work with Steve and the team as they bring these innovative new products to the betting and gaming landscape.”
