PlayLive! Casino to Use Aspire Global’s iGaming Solutions for Pennsylvania Operations
NeoGames S.A. (Nasdaq: NGMS), a prominent technology-driven provider of comprehensive iLottery and iGaming solutions, has announced its iGaming subsidiary, Aspire Global Limited, is set to provide its full suite of iGaming products to The Cordish Companies’ PlayLive! Online Casino.
Developed and operated by Cordish Gaming Group, the global gaming division of the real estate and entertainment conglomerate, The Cordish Companies, PlayLive! is a well-established online casino in the Commonwealth of Pennsylvania. Offering players an array of more than 100 gaming options, PlayLive! features classic slots, interactive table games, jackpot games, and more. Launched in 2020, PlayLive! introduced Pennsylvania players to the integrated Live! Casino experience, which transitions seamlessly from the online platform to the casino floor.
Under this new agreement, NeoGames’ Player Account Management (PAM), Customer Relationship Management (CRM), Aggregation, and Data Analytics suite will be at the helm of iGaming operations in Pennsylvania, starting in 2024. This move will solidify the online operator’s position in the iGaming industry, as it capitalizes on the already live and proven industry-leading PAM system, known for its customer-centric approach across operations, channels, and game genres.
Additionally, the deal involves the inclusion of Aspire Global’s robust CRM system, AspireEngage. With its data-driven approach to superior bonus management, personalized messaging, and user segmentation, AspireEngage is anticipated to enhance player journey and bolster customer satisfaction.
The iGaming offering of PlayLive! is set to receive further enhancement through the integration with Pariplay’s Fusion™ aggregation platform. This platform, featuring an array of titles from the industry’s top game developers, along with a suite of back-office conversion and retention tools, is poised to augment player value.
Quincy Raven, EVP iGaming & Sports at NeoGames, said: “Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.“
Antoine Bonello, Managing Director at Aspire Global, said: “Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and Managed Services to maximize player value. This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania’s highly competitive iGaming landscape. This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trail blazers and the ideal partner for Aspire Global.”
Rob Norton, President at Cordish Gaming Group, said: “At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, said: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”