SGG Media has entered into an exclusive partnership with PlayOJO to provide live-action casino shows for the online casino operator. Through SGG Media’s network of over 2,500 sports and casino influencers, these live shows will deliver dynamic casino experiences directly to PlayOJO players. Viewers will have the opportunity to engage with streamers and place bets while enjoying live casino games such as roulette, blackjack, and slots.
In addition to live streaming, SGG Media will create and distribute short video highlights of key moments from the games across various social media platforms, reaching its audience of over 75 million followers. This extensive social media presence represents a significant opportunity to attract new players, particularly those interested in both sports and online casino gaming.
SGG Media’s success in the live casino streaming space has grown rapidly in 2024, with the launch of its ‘Casino Stream’ show in February, offering nightly broadcasts of popular casino games. This partnership with PlayOJO, a leading legal online casino in Ontario, will showcase the casino’s extensive offerings while promoting a safe and responsible gambling environment.
Both SGG Media and PlayOJO are committed to responsible gaming practices, with clear messaging integrated throughout the streams to encourage legal and responsible gambling.
“We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.
Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”
On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.
This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”
