Playson Expands Italian Foothold with Tuko Productions
Playson, the fast-growing digital entertainment supplier, has agreed to supply its popular casino content to Italian platform provider, Tuko Productions.
As part of this new partnership, Tuko’s THS content aggregation platform will gain Playson’s exciting collection of titles including recent releases Burning Fortunator, Solar Queen Megaways™ and Joker’s Coins: Hold and Win.
Operating solely in Italy, the new deal provides an opportunity for Playson to distribute its content to a wider range of local brands. Allowing the supplier to further cement its position in Italy’s regulated market.
Outlined in Playson’s refreshed brand identity, the latest collaboration underlines the supplier’s enhanced aspirations to deliver its high-quality games and supporting promotional tools to more customers worldwide.
Simona Lanzoni, Business Development Manager at Playson, said: “We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.
“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”
Vincenzo Tancredi, Sales Director at Tuko Productions added: “We’re glad to have Playson on board – integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.
“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”