Playson has entered into a new agreement with Salsa Technology to supply its licensed portfolio of igaming content to the aggregator’s operator network in Brazil. The deal will see Playson’s titles integrated directly via Salsa Gator, Salsa Technology’s aggregation platform.
The partnership makes a range of Playson’s leading titles, including Coin Strike 2, Diamonds Power and Energy Coins from its Hold and Win collection, available to Brazilian operators. The rollout supports Playson’s strategy of expanding its footprint in Latin America following its approval earlier this year from the Secretariat of Prizes and Bets (SPA) to operate in the market.
Salsa Technology, founded in 2012, provides more than 19,000 games from over 110 partners through a single integration. The addition of Playson’s portfolio strengthens its offering with mobile-first slot content built around recognised mechanics, localised themes and proven formats designed to engage a wide player base in regulated markets.
Cristhian Zito, Head of LatAm Squad at Playson, said: “Salsa Technology is the ideal partner to further drive our growth in the Brazilian iGaming market.
“We have been impressed by how much local players in Brazil have enjoyed our games since we entered the market earlier this year. Through Salsa Gator, we look forward to reaching even more players in the country with titles that cater perfectly to their tastes.”
Eliane Nunes, CGO at Salsa Technology, said: “Playson combines creativity, technology and consistency in delivering exceptional games. Its addition to Salsa Gator reinforces our commitment to offering operators diverse content with strong commercial appeal in multiple markets”.
