Playtech and the University of Nevada, Las Vegas (UNLV) have announced a multiyear collaboration aimed at advancing sustainable gambling practices through the use of cutting-edge technology. This partnership will bring together Playtech and UNLV’s International Gaming Institute (IGI) to explore key areas of mutual interest, leveraging the deep expertise of both organisations.
Founded in 1994, UNLV’s IGI offers research-based solutions and education to the global gaming industry. A key focus of this collaboration will be applying AI and machine learning to foster safer and more responsible gambling. Playtech has committed funding to an IGI-led project that explores how AI can train chatbots to promote responsible betting behaviours, particularly among sports bettors. Playtech is also backing an internship within IGI’s Center for Gaming Innovation, supporting the first Gaming Manufacturing Internship Program.
This partnership reflects the ongoing efforts to harness technology for the benefit of the gaming industry, ensuring a safer and more sustainable future for players worldwide.
Kasra Ghaharian, PhD, Director of Research, UNLV International Gaming Institute commented: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world. Playtech’s dedication to reducing gambling related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Brett Abarbanel, PhD, Executive Director, UNLV International Gaming Institute, Associate Professor, UNLV William F. Harrah College of Hospitality further commented: “It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.”
Jonathan Doubilet, VP of US Business Operations at Playtech said: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute (IGI). Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection. Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours, is a priority for us.”
