PlayUZU, the online casino brand operated by SkillOnNet, has launched a large-scale marketing campaign across Peru, incorporating television advertisements and billboard placements to expand its visibility in the market. The initiative aims to strengthen PlayUZU’s brand presence and reinforce its positioning as a fair and transparent online gaming platform.
The campaign highlights PlayUZU’s unique approach to igaming, emphasizing its commitment to a wagering requirement-free experience and responsible gaming. Prime-time TV ads are being broadcast on major Peruvian networks, while billboards have been placed in high-traffic areas across Lima. These efforts are complemented by a digital marketing strategy that includes social media engagement, influencer collaborations, and search engine optimization to maximize reach.
Following successful expansions in Spain, Mexico, and Buenos Aires City, PlayUZU is now accelerating its growth in Peru. The brand entered the market in November under the country’s new regulatory framework and continues to offer a diverse portfolio of casino games from leading suppliers. By investing in mainstream advertising, PlayUZU aims to further establish itself as a trusted name in Peru’s regulated igaming sector.
Helena Rico, SkillOnNet Head of Marketing, Spain and LatAm said: “With this campaign, we want to show Peruvian players that PlayUZU is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play. This TV and billboard push will put PlayUZU front and centre in Peru’s gaming market, ensuring that everyone knows where to go for a truly fair and fun casino experience.”
