PoggiPlay, an innovative iGaming content provider known for its engaging player experiences, has partnered with First Look Games. This collaboration aims to enhance PoggiPlay’s marketing efforts and increase visibility for its game portfolio. PoggiPlay’s offerings are distinguished by their intricate design, encompassing unique slot mechanics, engaging narratives, in-depth character development, and superior visuals and soundscapes, all part of the immersive PoggiPlay Universe.
By joining forces with First Look Games, PoggiPlay aims to reach a broader audience and showcase its diverse range of captivating titles. Through this platform, PoggiPlay gains access to a dedicated game library within First Look Games’ network of verified affiliates. This library provides comprehensive resources, including game sheets, logos, images, and videos, enabling affiliates to produce detailed previews and reviews of PoggiPlay’s slots.
Additionally, First Look Games’ “Demo Game Server” offers registered publishers the opportunity to feature demos of PoggiPlay’s games, incorporating age verification processes as required by law. An exclusive feature of the partnership allows selected affiliates to preview PoggiPlay’s newest releases two weeks before their official launch, facilitating the creation of engaging content that generates player excitement and anticipation.
This strategic partnership underscores the importance of affiliate marketing in the iGaming industry, providing PoggiPlay with a direct channel to collaborate with leading publishers and effectively promote their games to a wide audience.
Elliott Resnick, Managing Director at First Look Games, said: “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.
“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”
Nikita Kiselev, PR Manager at PoggiPlay, added: “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.”
