Premier Bet & Partners has expanded its collaboration with Logifuture through the integration of Simulate, a product designed to provide instant bet simulation for users across African markets.
The rollout follows the launch of Zoom Soccer last year and marks the next stage in Premier Bet’s adoption of Logifuture’s portfolio. The launch is aimed at broadening the range of igaming options available to customers in multiple jurisdictions across the continent.
Simulate allows users to replicate the outcome of a betslip instantly using real teams, events and markets, removing the waiting time associated with live sporting fixtures. The product is positioned as an extension of the sportsbook experience rather than a replacement for live betting.
The introduction of Simulate is part of Premier Bet’s ongoing strategy to expand its igaming offering in Africa through partnerships with external suppliers. Both companies have indicated that further product rollouts are planned as the collaboration develops.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Simulate is about innovation and answering players’ demand for instant fun. By creating an additional layer of excitement around the standard betting journey, we are bringing something truly new to users while strengthening Premier Bet’s offering.”
Karen Hope, Chief Operations Officer at Premier Bet & Partners, said: “Following on from the successful launch of the Zoom product, Simulate was the next logical step to provide our players with new options for instantly betting on their preferred events. Taking the live odds from real matches is a game changer in Virtual Games, adding even more instant excitement and fun to our customers’ betting experience.”
