Pretty Technical Appoint Emma Blaylock as CEO


Emma joins Pretty Technical from within the Rokker Network, with her most recent role on the Senior Consulting Team as Head of Rokker Advisory at Rokker. Emma’s exceptional professional experience is set to accelerate Pretty Technical’s products and services, continuing Pretty Technical’s position as the market leading Software Development business and technology provider.

Commenting on her appointment to CEO, Emma states; “I am honoured to join Pretty Technical and look forward to working closely with the highly talented Pretty Technical team to deliver our world class technology products and services to our clients. I want to thank Andre, Andy and the board for trusting me with this opportunity to continue driving Pretty Technical’s growth trajectory to become the leading global technology provider of curated solutions for the iGaming space.”

Emma is an experienced Business strategist, having practised formal management consultancy at her time with Deloitte and strategic investments, acquisitions and cross-group business development at Sony’s Corporate Development and M&A group. Following 7 years in Management Consulting and an MBA from the Kellogg School of Business at Northwestern University in Chicago, Emma joined Amazon’s Kindle group. Whilst there, she delivered strategic initiatives to launch and grow Kindle in the UK and supported subsequent launches in France, Germany, and Spain.

Emma’s extensive career in technology and business strategy will support Pretty Technical and its clients in delivering a market-leading service and excelling Pretty Technical to the forefront of the iGaming industry.

Pretty Technical’s Founder, Andre Marenke, comments; “Emma’s appointment is a clear message that we are committed to further developing the business in line with our strategic plan and to build on the success of our first 2 years as a fully remote technology provider in the gambling industry. Emma’s experience in strategic growth, financial development and leadership of technology businesses will have an immediate positive impact on Pretty Technical’s future. Personally, I am delighted to be able to support her vision as part of the technical leadership going forward.”

Andre will continue to focus on leading the technical team as the Chief Technical Officer