Pure Casino Entertainment has selected Kambi to provide its sportsbook technology under a multi-year agreement covering both online and retail betting operations in Alberta.
The partnership will see Kambi supply its Turnkey Sportsbook across Pure Casino Entertainment’s retail locations in Calgary, Edmonton and Lethbridge. The agreement also includes the launch of online sports betting through the PureCasino.ca brand following the opening of Alberta’s regulated market on 13 July 2026.
The deal covers both retail and digital channels as Pure Casino Entertainment prepares to enter Alberta’s regulated online sports betting market.
The agreement also includes the option to expand the rollout to additional casino properties following the recent acquisition of three venues by Pure Casino Entertainment’s parent company, Indigenous Gaming Partners.
Werner Becher, Kambi Group CEO, said: “We are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment. They share our commitment to deep and engaging sports betting experiences, and we look forward to delivering on this partnership’s potential for their customers throughout Alberta.”
Brad Belhouse, CEO, Pure Casino Entertainment, said: “As we prepared for the launch of Alberta’s regulated online market we knew selecting a sports betting partner that could offer the right combination of product quality and regulatory certainty was paramount. Kambi’s proven track record made them the clear choice, and we are excited to capitalise on the sports betting opportunity online and across our Alberta casinos.”
