Push Gaming Enjoys Further Spanish Market Growth with Bally’s Interactive

Push Gaming has expanded its European footprint by launching its portfolio of slot titles in Spain through a partnership with Bally’s Interactive. The deal builds on the companies’ existing collaboration in the UK and underscores the supplier’s strategy to increase its presence in regulated markets.

Spanish players will now have access to Push Gaming’s popular legacy titles such as Jammin’ Jars and Wild Swarm, as well as new releases including Wild Swarm Triple Hive. The rollout is designed to strengthen Bally’s Interactive’s local casino offering while supporting Push Gaming’s broader international expansion.

The launch comes at a time when iGaming in Spain continues to show strong momentum. According to figures from the national regulator Dirección General de Ordenación del Juego (DGOJ), gross gaming revenue reached €1.45 billion in 2024, up 17.6% year on year. Online casinos accounted for €730.7 million of that total, with slots generating €472.2 million.

The agreement further highlights Push Gaming’s commitment to securing growth in regulated markets across Europe while continuing to support operator partners with content designed to appeal to diverse player bases.

Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said: “Launching our portfolio in Spain with Bally’s Interactive continues our growth in Europe. Strengthening our partnership with this top-tier operator boosts our confidence for a successful future in the region.

“Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We’re confident that our established localisation strategy, combined with our exciting slot content and Bally’s Interactive’s outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region.”

Richard Harris, CCO at Bally’s Interactive, said: “We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content.

“Given the impressive performance of Push Gaming’s titles with our UK brands, we believe its content will attract players and help maintain our success in this vibrant market.”

Published on: