Push Gaming Expands into Italy’s iGaming Market
B2B iGaming supplier Push Gaming has made its debut in the Italian market, further extending the European reach of its well-regarded collection of slots. The company’s entry into this new market will involve forming partnerships with prominent operators in the region and initially providing access to seven titles from its portfolio, including Razor Shark, Jammin’ Jars, and the award-winning Big Bamboo.
After its initial integration into Europe’s second-largest regulated market, Push Gaming plans to make all 30 of its popular titles available to Italian players in the following weeks. The expansion into the Italian market signifies another significant step in Push Gaming’s ongoing growth trajectory across Europe, which has recently seen the provider enter the Netherlands and expand its presence in established markets such as the UK.
Content will be delivered through direct integration, following recent high-profile agreements with leading brands like Sky Betting and Gaming. Further partnership announcements and additional market entries are expected in the upcoming months.
Fiona Hickey, Director of New Business and Markets at Push Gaming said, “We are excited to be entering Italy for the first time and see the hunger, from both operators and players for our high-quality titles in the marketplace.
“Our ambition is to establish ourselves in Italy and mirror our prominent position across other regulated jurisdictions around the globe. As one of the oldest and most established markets, Italian players are among the most discerning and being able to put our diverse content in front of them is something we’ve been looking forward to for some time.”