Push Gaming Restructures Portfolio with New Categories and Sub-Brand

Push Gaming has announced a strategic shift in its igaming portfolio, introducing two new game categories and a sub-brand as part of plans to broaden its player reach and diversify its content offering.

The new structure will see Push Originals encompass the studio’s signature slot releases, characterised by complex mechanics and high-volatility gameplay, while Push Actions will target casual players with titles built around simpler mechanics and accessible themes. Examples of the latter include 3 Magic Pots and 10 Flaming Bisons, which are now formally grouped under this new category.

Alongside these categories, the new sub-studio Reel Hot Games will focus on classic slot experiences inspired by land-based formats, designed to appeal to players in markets such as the US, Romania, Greece, the Netherlands, Bulgaria and parts of Latin America. The March 2025 release of Power Vault was an early example of this direction, while Bamboo Ways will be the first title to officially launch under the Push Originals category.

Push Gaming has confirmed that existing titles will be reclassified under the new structure, with the changes aimed at supporting expansion across regulated igaming markets and engaging a wider range of players.

George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.

“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.

“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”