Racing Post’s ‘The Sweet Spot’ Secures Sponsorship Deal with AK Bets

Spotlight Sports Group, a globally recognized technology, content, and media firm specializing in sports betting, has unveiled a partnership between AK Bets and Racing Post. This collaboration designates AK Bets as the title sponsor for Racing Post’s esteemed golf betting show, The Sweet Spot, featuring golf tipster Steve Palmer alongside host Jack Reeve.

The Sweet Spot, airing every Tuesday, will showcase the expertise of Jack Reeve and Steve Palmer, offering engaging discussions and unrivaled insights into golf betting. Viewers can anticipate weekly episodes packed with dynamic content.

Moreover, The Sweet Spot will present four special edition episodes aligned with each of the prestigious golf Majors. These episodes will feature exclusive live watchalong sessions for the final days of The Masters, PGA Championship, US Open, and The Open, promising an immersive experience for viewers.

Of the new deal, Spotlight Sports Group’s Head of Media Sales Damian Mears said: “The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors. We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”

Discussing the partnership, Anthony Kaminskas, founder of AK Bets, said: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast. I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers. Golf is a sport we’re keen to attack at AK Bets and this partnership with The Sweet Spot fits perfectly with our aspirations to be the go-to bookmaker for golf bettors.”