Racing1, the newly established alliance between Tabcorp, Racecourse Media Group (RMG), 1/ST CONTENT, and Arena Racing Company (ARC), has entered into a landmark partnership with SOREC (Société Royale d’Encouragement du Cheval) to bring international horse racing to Morocco for the first time. This industry-first initiative will deliver world-class racing experiences through both digital and retail channels.
The partnership leverages Racing1’s extensive global distribution network, offering Moroccan racing fans access to premium horse racing content from the UK, North America, and Australia. The collaboration aims to enhance engagement by providing 24/7 racing video, data, and wagering solutions, tailored to meet the preferences of both seasoned and new racing enthusiasts. This localized approach includes tote betting and managed trading services, as well as educational content to familiarize newcomers with the sport.
With Racing1’s comprehensive program, viewers can enjoy a seamless schedule of horse racing action designed to complement existing sporting content across all time zones. This flexibility provides operators in diverse regions with a reliable source of fast-settling betting opportunities, enhancing their ability to cater to global audiences.
The announcement was made at the ALA Conference (Association des Lotteries d’Afrique) held in Marrakesh on November 1, where 12 African delegations, including representatives from national lotteries and government ministries, convened to explore new opportunities in the gaming sector. In regions where football dominates, this initiative represents a significant opportunity to introduce international horse racing to North and West African operators and their customers, expanding their entertainment and betting offerings.
By collaborating with SOREC, Racing1 continues to establish itself as a leading force in global racing distribution, unlocking new markets and generating additional revenue streams for its partners.
Simon Fraser, spokesperson for Racing1, said: “The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds.
“It’s a great way to help global operators engage new and under-served audiences by delivering 24/7 horse racing. And, in this instance of Morocco, courtesy of our good friends at SOREC, international racing is now both complementing their domestic cards and also being broadcast at peak evening viewing slots. It’s all part of our wider Strategic Alliance promise to return better value to racing’s key stakeholders through more and more international deals.”
Omar Skalli, CEO of SOREC, added: “This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks.”
