Resorts World Bet has partnered with Strive Gaming to support its planned entry into the New Jersey igaming market, subject to regulatory approval from the New Jersey Division of Gaming Enforcement.
Under the agreement, Strive will provide player account management services for the igaming operation, including payments, risk management and fraud detection. The supplier will also support front-end development for the platform, alongside integration with its Infinity Engine, which is designed to enable operational automation and real-time engagement capabilities.
The launch represents an extension of the wider Resorts World brand into the US igaming sector. The group operates land-based casino properties in multiple international markets, including Kuala Lumpur, Singapore, New York, the Bahamas and Las Vegas, and is seeking to expand its presence into regulated online casino environments.
Strive Gaming’s platform has been developed specifically for the North American igaming market following the repeal of the Professional and Amateur Sports Protection Act (PASPA), with a focus on meeting varying state-level regulatory requirements. The company’s technology is structured to support multi-state operations and integration with local compliance frameworks.
The partnership reflects continued growth in the New Jersey igaming market, one of the most established regulated online casino jurisdictions in the United States. Operators entering the state are typically required to deploy technology solutions capable of supporting regulatory compliance, payments infrastructure and player account management within a controlled environment.
The agreement highlights ongoing collaboration between igaming operators and platform providers in North America, where market entry is closely linked to regulatory approval and technical readiness, as competition continues to expand across state-level markets.
Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is a testament to the standard of our first-class platform.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
