Rightlander, a leading provider of marketing compliance and intelligence solutions, has entered into a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration is designed to strengthen compliance and risk management efforts for RavenTrack’s clients while identifying additional advertising opportunities with affiliates in global markets.
The partnership will grant RavenTrack clients access to Rightlander’s suite of advanced compliance tools, which include monitoring of web, search, and social media channels to track affiliate promotional activities, content compliance scanning to ensure regulatory adherence, and other comprehensive monitoring services.
As regulatory landscapes evolve across established and emerging markets, the need for robust compliance solutions has intensified. RavenTrack’s extensive client portfolio will benefit from Rightlander’s capabilities, which aim to support compliance efforts and broaden affiliate marketing opportunities within these diverse regions.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
