Rise & Hustle Launches tap-to-earn Street Game Platform in Nigeria With Real-World Rewards

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market.

Running on its proprietary platform, Rise & Hustle gives players the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.

Created for Africa’s mobile-first generation, Rise & Hustle enables taps and achievements to be redeemed for mobile airtime, tangible rewards & Rise Tokens — all without spending a cent.

The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.

Ambition

The company was co-founded by Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.

Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.

Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally-relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.

Africa Rising

Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025.

As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption.

Rise & Hustle CEO and co-founder Josh Jones commented: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games.

“We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game. We’re building a cultural movement where players grind together to reach the top through ambition and hustle.”

About Rise & Hustle

Rise & Hustle is a mobile-first gaming platform built for the next generation of digital-native players across Africa. It transforms everyday gameplay into real-world rewards through an innovative tap-to-earn model. Players engage in fast-paced, street-style games and earn Bucks, which can be exchanged for mobile airtime, merchandise, Rise Tokens, and more. Without spending a cent.

Powered by blockchain technology and a strong ecosystem of local partnerships, Rise & Hustle is redefining the connection between play and value in emerging markets.