Rivalry Corp., a prominent sportsbook and iGaming operator catering to digital-first players, has announced the integration of the official Solana cryptocurrency $TRUMP as a payment method. This addition follows the release of the cryptocurrency by U.S. President-elect Donald Trump ahead of his inauguration.
Users on Rivalry can now deposit and wager using $TRUMP, a meme coin based on the Solana blockchain with a current fully diluted value exceeding USD $30 billion. This integration comes shortly after the coin’s release, adding a new option for players who wish to engage in cryptocurrency-based transactions on the platform.
To coincide with the U.S. Presidential Inauguration on January 20, 2025, Rivalry is offering exclusive rewards for customers who use $TRUMP for wagers. These rewards include multiplying the amount of NUTZ, the company’s native token, by 20x, a gesture linked to the inauguration date. This offer will run through February 1, 2025.
As part of Rivalry’s ongoing crypto-first approach, $TRUMP joins a growing list of accepted cryptocurrencies, including major digital currencies and meme coins. The company maintains treasury holdings in various cryptocurrencies to support its expanding player base in the crypto gambling space, with plans to continue adding more coins as needed.
The $TRUMP payment option is available to Rivalry users in jurisdictions covered by the company’s Isle of Man license.
”Meme coins are attention monetized, and the release of $TRUMP just days before an Inauguration is a quintessential internet and crypto culture-driven moment which enabled it to eclipse $30 billion in fully diluted value shortly after its debut” said Steven Salz, Co-Founder and CEO of Rivalry. “Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users.”
