Rivalry Corp., a regulated international sports betting and media company, has announced an exclusive partnership with Tribo, a leading Brazilian Counter-Strike content group. Under the agreement, Rivalry will collaborate with five newly signed creators, including Alessandro ”Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube, and Jean “mch” Michel D’Oliveira, to develop content campaigns and activations to engage the Brazilian CS:GO community.
The partnership will offer fans a range of premium content and experiences, including social media, live streams, giveaways, and in-person activations at major CS:GO events, where the creators will provide exclusive live tournament coverage for their fans. The first activation will take place during the BLAST Paris Major, from May 8-21.
With a combined audience reach of over 2.7 million followers on social and live streaming platforms, Tribo provides Rivalry with a unique opportunity to reach a key audience of esports fans and expand its customer base in Brazil. The partnership builds on Rivalry’s existing network of more than 100 gaming influencers in nearly a dozen markets, collaborating on regional and global campaigns that further integrate the company into the internet and gaming culture.
“Rivalry continues to develop passionate esports communities, enhancing the entertainment experience of being a fan,” said Luis Gonçalves, Brazil Lead, Rivalry. “Partnering with this group of great influencers will continue to open up authentic opportunities to connect our brand to the Counter-Strike fandom in Brazil.”
“Rivalry was the ideal partner for us to sign with,” said Alessandro ”Apoka” Marucci. “They have a deep understanding of the esports audience and a partnership program that allows us to interact with our audience on more elaborate levels and continue to build our personal brands as creators. Rivalry operates in the interest of the fans, and that means educating our audience about the importance of responsible betting through this partnership as well.”
