RubyPlay has agreed to acquire Splash Tech in a deal that expands its offering beyond game content to include player engagement and promotional tools.
The acquisition, which is subject to regulatory approval, will see RubyPlay acquire 100% of Splash Tech’s shares. Once completed, Splash Tech will operate as a RubyPlay company.
Splash Tech’s portfolio includes jackpot technology and free-to-play products for casino and sports betting, complementing RubyPlay’s existing engagement tools, which include free spins, rewards, missions and tournaments.
Following completion, RubyPlay’s operator partners will gain access to Splash Tech’s jackpot and free-to-play capabilities, which can be used across both third-party casino content and RubyPlay’s own games.
RubyPlay also plans to develop additional features for its studio portfolio, including Koala Games, Mad Hat Games, xSlots and Firerose.
The acquisition expands RubyPlay’s product offering for operators in regulated iGaming markets by combining its existing game portfolio with additional jackpot and player engagement technology.
Tsachi Maimon, CEO of RubyPlay, said: “Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.
“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution.”
Adam Wilson, CEO of Splash Tech, said: “Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay.
“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.”
