RubyPlay Expands LatAm Presence with Salsa Technology Collaboration

In a strategic move to strengthen its presence in the Latin American iGaming market, RubyPlay, an innovative B2B iGaming development studio under NSYNC Developments Ltd., has inked a content distribution agreement with Salsa Technology, a notable iGaming solutions provider in the region.

This partnership facilitates the integration of RubyPlay’s extensive and high-quality gaming portfolio onto Salsa Technology’s Salsa Gator content aggregation platform. This portfolio includes popular titles such as Diamond Explosion 7s, Mayan Cache, and Zeus Rush Fever Deluxe.

Through this integration, operators associated with the Salsa Gator platform will gain access to RubyPlay’s distinctive content. This move is designed to enhance the online offerings available to avid Latin American casino players and enrich their gaming experience.

With a strong background in both online and land-based gaming, along with an intimate understanding of social casino mechanics, RubyPlay has proven its capacity to provide an engaging experience for slots enthusiasts across the continent. The company’s expertise ensures that customized game titles are readily accessible to players whenever they choose to play.

This latest collaboration underscores RubyPlay’s concerted efforts to increase its market share in the Latin American region. It promises to unlock new growth opportunities for the company, enhancing its stature in the vibrant and ever-evolving iGaming industry.

Trevor Ginsberg, CEO of RubyPlay, said: “It’s our mission to bring the widest variety of tailored, ground-breaking content to users in regulated jurisdictions around the world. Signing a deal with a prominent market leader, such as Salsa Technology, goes a long way towards achieving our ambitions.

“It’s a pleasure to have agreed this landmark partnership with Salsa Technology, as they are an established Latin American brand, which needs no introduction. We’re confident the company’s extensive operator network will appreciate the new content coming their way.”

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Gaining access to RubyPlay’s content is hugely beneficial for Salsa Technology and our desire to extend our casino content offering. Being able to offer our operator customers such a large, ever-expanding catalogue of first-class games will allow us to continue to maintain our impressive level of growth in the Latin American market.”