SGG Media, a prominent sports social media marketing agency, has partnered with PlayAIO to launch the Social Media Insights Engine, a new solution aimed at maximizing the potential of social media data.
Leveraging PlayAIO’s data processing capabilities, SGG Media will gain access to real-time insights, enabling them to identify trends and centralize data from multiple platforms. This streamlined approach offers a more comprehensive view of audience behaviour, supporting strategic decision-making and enhancing resource efficiency.
With a network of 2,500 sports micro-influencers and a reach of 75 million sports fans, SGG Media promotes leading brands across the igaming sector. This collaboration with PlayAIO provides SGG Media with an enhanced toolset to optimize its service offerings, delivering greater value to clients and amplifying its impact across the sports marketing landscape.
Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”
“PlayAIO’s Social Media Insights Engine is designed to minimize manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”
Joshua Gibbs, CEO of PlayAIO, said: “We’re excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.”
“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”
