SIS and Genius Sports Forge Strategic Content Deal


Sports Information Services (SIS) has entered into a strategic agreement with Genius Sports, a global leader in sports data and technology, to distribute its Competitive Gaming product. This partnership marks a significant step for SIS in its efforts to extend its reach and impact within the igaming industry through collaborations with leading technology platforms.

Under the terms of the agreement, Genius Sports will integrate SIS’s extensive Competitive Gaming library, which encompasses over 150,000 live events annually, into its comprehensive sportsbook network. This integration aims to enhance the content offering available to Genius Sports’ partners, thereby supporting SIS’s objective of fostering beneficial partnerships across the industry.

SIS Competitive Gaming features a broad range of sports simulation products, including esoccer and ebasketball. These offerings consist of short-form contests between highly skilled gamers, all produced in-house with a strong emphasis on integrity. The inclusion of SIS’s content is expected to significantly enhance the product portfolio of Genius Sports, providing operators with superior margins and a richer selection of betting options.

Genius Sports stands at the forefront of the sports, betting, and media ecosystem, delivering cutting-edge data, odds, streaming, trading, and marketing solutions to sportsbooks and lotteries worldwide. Its solutions are designed to drive profitability and operational efficiency for its partners.

This distribution agreement with Genius Sports represents another milestone for SIS, underscoring its status as a key partner to the world’s leading igaming operators and technology providers. The collaboration is poised to deliver mutual benefits, expanding the reach and appeal of SIS’s Competitive Gaming offerings while enriching the content and services available through Genius Sports.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Genius Sports has developed a deserved reputation as a world-leading provider to the sports betting industry. This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide.”

“Genius Sports are renowned for their distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, esoccer and ebasketball products that have a clear track record of adding significant value to the bottom line of operators. This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.”

Matt Stephenson, Global Partnership Director at Genius Sports, said: “By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues.

“Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”

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